Visual+Literacy

Alyson Fletcher EDT 3010 June 22nd, 2010 Visual literacy

 The message that the visual “Overproteined” is convening to me is the amount of protein that America consumes in a day or a year. The title “Overproteined” in my interpretation means that this visual is trying to relay the message that America eats to much protein. This visual might have been used for an organization that promotes animal rights and/or vegetarianism or healthier eating. This visual would definitely not be used by a corporation or company that produces the product.  The PAT model: Perception, Actions and Tools helps to develop a visual that will be successful in relaying the message and information you are trying to promote. This particular visual “Overproteined” in terms of PAT has some positive and negative attributes. I think that this visual has high- quality images to represent the facts, but on a negative note, I think that the images draw attention to themselves first instead of the information. I think the way this could be improved would be to make the font larger and the images smaller. The placement of the images could also be improved. This could be done by changing the proximity of the images by making them look more neat instead of staggered. I like the fact that there was color used in this image but I also think that using bolder colors would make it better. The font used could also be bolder to make the information stand out and draw more attention. The table that was used to show the information, I believe was successful.

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